Consumer acceptance of the iPad and the recent introduction of iPad2 has caused competitors to react with more than 700 tablets on display at the Consumer Electronics Show this year. As a B2B or B2C marketer, you are confronted with a variety of decisions regarding your approach to the tablet market. The Heartland Mobile Council is here to help you navigate these new challenges. Join us on April 13th at Upshot in Chicago to get an update on the Tablet market and hear from B2B and B2C marketers regarding their strategy for tablets and the success they have achieved so far.

Food and beverages will be served starting at 5:45. Join us to learn more about this exciting new mobile topic. We will be using #HMCTABLET as the Twitter handle.

Agenda 

5:45 REGISTRATION

6:15 OVERVIEW

David Albert, SVP of Interactive for Upshot will be presenting an overview of the tablet landscape. David joined Upshot in 2009 when the agency acquired his interactive shop Emerge Digital. He works closely with Upshot clients—Kraft, P&G and Hilton Worldwide—on interactive marketing initiatives to help develop strategies, best practices and overlying vision.

6:45  B2B STRATEGY & CASE STUDY

Greg Goodman, Senior Product Manager from the SAVO Group will be presenting the strategy and results that the SAVO Group has seen following the introduction of their B2B iPad application. The award winning application combines proven sales and marketing best practices to address all aspects of the Sales Enablement challenge – spanning people, process, content, and technology.

7:15  OPEN DISCUSSION & NETWORKING

The evening will conclude with an open discussion to give you an opportunity to ask questions of our speakers. Attendees will be encouraged to share their thoughts on the future of tablets and what your experiences have been to date with tablet applications, both good and bad.

About the Speaking Companies 

Upshot (upshot.net) is a Chicago-based marketing agency that strives to engage consumers through simple ideas brilliantly activated with a focus on brand, promotion, retail, regional and interactive marketing. Clients include Procter & Gamble, Crown Imports, Hilton Worldwide and Kraft Foods to name a few. Upshot interactive marketing delivers relevant brand experiences that entertain, inform and resonate, inspiring consumers to share interactions with others—wherever and whenever they use a screen.

SAVO is the industry’s leading provider of Sales Enablement solutions, which deliver the right materials, information, and subject matter expertise to improve sales productivity and sales effectiveness. SAVO’s on-demand, collaborative Sales Enablement software opens up lines of communication across a company, connecting people with the best sales materials, tools, insights and expertise to help them work more efficiently. That knowledge is delivered to sellers when they need it most, enabling more effective sales conversations. The combination of real-world client experience, an innovative consulting approach and award-winning technology uniquely positions SAVO to deliver practical solutions to enable the entire sales organization.